Why Companies Won’t Stop Sending Out Catalogs

Catalogs generate a lot of paper waste, which has not gone unnoticed by companies mailing them out to the masses. Lands’ End is one company who tried to eliminate catalogs from their marketing strategy. In 2000, they did not mail out catalogs, in order to be more environmentally conscious. They reported losing about $100 million that year. Their conclusion: consumers tend to spend more money when they’ve flipped through a catalog.